It’s a question I’ve been pondering lately as I get serious about launching my coaching and training services.
You see, I don’t actually want to be pigeonholed as a ‘Christian’ anything – employee, trainer, coach, blogger, facilitator etc. The main reason being, that I wonder if it can be a major turn off for business, as well as a blockage to actually beginning to be in relationship with others who don’t yet know the glorious riches of the kingdom life.
The fact that I talk about spiritual things on this blog, does that mean those who don’t align with my worldview are turned off? I’m not sure. Or does it actually pique their interest? Can it be a strength, not the weakness I’m viewing it?
Maybe it’s me who has the hang up, and potential clients and customers really don’t care. My offerings won’t be decisively christian, they’ll have kingdom values, but the jargon of Christendom won’t be present.
Also though, you don’t have to be Einstein to recognise the outskirts the Christian faith has been pushed. It’s on the nose, and not that I can’t handle that, but I wonder if it could be bad for a soon to launch business?
In addition, you don’t see many plumbers or accountants or builders or doctors promoting their services as Christian even if they personally profess to being so.
So I really don’t know.
On the flip side, the reason that I’m OK with being subtle about it, is because when people take the time to understand my faith and worldview, and actually get to know me, they’ll quickly realise I’m different to the average joe in the religious sunday service pew. I no longer give two hoots about the slide of institutional and organized christianity. It just doesn’t worry me like it used to, so potentially I may have lots in common with clients who are not Christian.
I realise I’m not the first to wrestle with this and won’t be the last.
I do feel convinced however, that there is a space in the market for my services with an authentic, realistic and passionate Jesus spirituality.
I don’t want to hide my faith and core convictions, but I do want to be wise and savvy as to how much I put into a public business forum, and what I choose to withhold only to be discovered through my words, actions and interactions.
I remain uncertain.